Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

Most marketing measurement models operate on a simple assumption: effects are additive.  Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300.  But in reality, ...

Top marketing and advertising executives sat down with Variety in the C-Suite presented by Canva at Cannes to discuss their successes with major campaigns, approaches to connecting with consumers and ...

When your brand isn’t rooted in anything real, every ad, post and pitch feels a little disconnected. The customer notices it ...

During the retailer’s full-year results today, Currys CEO said its marketing strategy, which has seen the brand take off on ...

Multiple brands once again descended upon the Côte d'Azur for Cannes Lions to entertain marketing, advertising and comms ...

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...

In Ski Area Management magazine's annual feature praising marketing efforts, several local resorts received accolades.

Brand safety fears are misguided, according to leading Sky and BBC executives. Marketers have been accused of favouring risky ...

When Ambi Parameswaran launched his book, at Crossword, Kemps Corner, Mumbai, he had a panel full of mixologists tell the ...