John Marshall, chief strategy and client officer at brand strategy and design agency Lippincott, says: “In creating Alphabet, Google is bucking a powerful trend in corporate branding—the ...

Alphabet (GOOGL) Boosts YouTube Shorts Shopping With New Interactive Stickers. Photo by Firmbee.com on Unsplash. Initially, YouTube Shorts had a “Shopping” button, but the product team felt it ...

But it’s bold for a reason: creating new challenges for Alphabet to make it a real success. What Google is doing breaks the normal rules of corporate branding. Read more: Three things you should ...