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John Marshall, chief strategy and client officer at brand strategy and design agency Lippincott, says: “In creating Alphabet, Google is bucking a powerful trend in corporate branding—the ...
The VP thought that my "alphabet soup branding" as he called it was a mark that I'm more interested in the technical how-to aspects of Quality than the leadership side.
A brand logo is the face of a corporation -- a combination of colors, typefaces and simple shapes designed to make an image or feeling stick in your brain. So when those familiar icons are given a ...
Google has a new owner: a holding company called Alphabet, run by Google founders Larry Page and Sergey Brin.Alphabet owns a few other things, too: Namely, every company ever created or acquired ...
Alphabet seemed, as a colleague put it to me this week, “menacingly infantile.” That’s not a mistake. (Google declined to speak with me on-record about the rebranding.) ...
Seth Godin is the best-selling author of Purple Cow and This Is Strategy: Make Better Plans. Godin is a member of the ...
Alphabet has a cool new website. Subscribe Newsletters Search. Business ... Google has a new corporate homepage, a new typeface, and new branding — take a look.
The Google brand is one of the most valuable brands in the world. In 2014, Interbrand placed a valuation of the brand at $107.43 billion, only trailing the Apple brand in value.
BMW. ESPN. GQ. MTV. Companies love slurping alphabet soup. Thanks to the modern boon of branding, letter combinations are now imbued with meaning far beyond the kindergarten catchalls of 'A' for ...
Google’s creation of its Alphabet parent is a future-looking, ambitious strategy that few others would have the boldness to do. But it’s bold for a reason: creating new challenges for Alphabet ...