In a world dominated by social media and ever-growing content proliferation, it’s easy to overlook, or under invest in, one ...

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

Consumer brands are wary of provoking right-wing customers and activists, and they fear reprisals from President Donald Trump’s administration.

Pearson (FTSE: PSON.L), the world's leading learning company, today unveiled a dynamic new brand identity that demonstrates ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the ...

Some time ago I came across an intriguing quote from Jay Danzie, a “brand strategist and mindset coach.” He said, “Your smile is your logo, your personality is your business card, how you leave others ...

This means that we’re essentially being bombarded with messaging from brands, corporations and organizations everywhere we look. But a well-designed logo can do more than identify a company or ...

Hence, as challenger AI companies emerge ... “Defining a brand’s behavior is as essential as defining its logo. For Circle to Search, we treated them as one and the same, turning a generic ...