Global car manufacturers have create a perception of high-end products with alphanumeric brand names. The Germans started this trend, with the Audi 5000, Mercedes-Benz 300, BMW 535i; the Jaguar ...

Cadillac started using alphanumeric names with the arrival of ... the first step in Cadillac's transformation into an EV-focused brand. For GM, the EV push could be its last real chance to ...

Currently, Kia uses short alphanumeric badges for many of its ... branded content division and works to find ways to integrate brands organically into content.