What’s in a name?” Shakespeare asked. When it’s a car we’re talking about, a badge can mean a lot. And that’s why a number of automakers have begun rethinking the nameplates they’ve been saddling ...

Brands that thrive in this environment are those with a clear purpose, compelling stories, ethical practices, and transparent communication. The focus has shifted from what brands want to say to ...

Harry’s on Wednesday (April 2) released a new campaign, “Man, That Feels Good,” alongside a refreshed brand identity, per details shared with Marketing Dive. The campaign includes three 15-second ads, ...

In the rapidly evolving world of marketing, Chief Marketing Officers (CMOs) face the challenge of creating brands that not only drive business growth but also resonate deeply with human experiences.

The parent company of fashion retailer Forever 21 has merged with JCPenney to form a brand new company called Catalyst Brands. Sparc Group, which is also over the brands Aéropostale, Brooks ...