CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere before the big game.

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success.

Sure, it’s incumbent on the best clothing brands for men to push the envelope to new limits, but before you get there, you need to start from square one. Even GQ editors had to master the ...

This difference in unit economics enables brand newsrooms to invest in depth and quality at a scale unmatched by advertising-supported models. The Power of Data and Domain Expertise This shift ...

Dan Thygesen, SVP Product Partnerships & Growth and GM Wholesale & Innovation MVNx & Partner Brands at T-Mobile, and Toshifumi Yoshizaki, Chief Digital Officer & Senior EVP at NEC, will take part ...

The flailing publisher’s own brand – and ... The Post’s chief strategy officer, recently previewed the new mission to executives in a PowerPoint presentation. As conveyed by those who ...

How did Trump’s America First isolationism suddenly morph into an Americas First mergers and acquisition (M&A) strategy ... to capture the long-term brand loyalty of that emergent global ...

And what’s going on with influencer relations—is that still a viable strategy? (Hint: 100% yes. More on that below.) • Where is your audience? This is Marketing 101. Put your brand wherever ...

Nothing is worse than obsessing over the look of a slide deck, and putting in extra hours to perfect a presentation only ... although still very off-brand for a UAE campaign.

In this era of endless content, executives have never had more opportunities to establish a personal brand. And it’s not ... them to help fine-tune your strategy. Once you start casting, build ...

In 2025, it will open the door to deeper human-synthetic alliances, a more intimate world of ‘servicescapes’, and challenge the once-immutable parameters of brand authenticity. Chatbots will ...

Streamline your presentation slideshow—and keep it consistent with the UB brand guidelines—by starting with one of our PowerPoint templates. Looking to include general information on some of the ...