Automotive News2h
First Shift: How Stellantis’ brand strategies have changed
By bringing smart driving features to BYD’s more affordable, bestselling Dynasty and Ocean series of models, sales of which ...
Coach’s Brand Strength Provides Tapestry With a Competitive Advantage After Capri Acquisition Fails
We believe Tapestry has a narrow moat based on the brand strength and pricing power of Coach (76% of fiscal 2024 revenue). The firm has turned Coach around through store closures, restrictions on ...
16 Takeaways Brands Can Glean From Nike’s Return To Brand Building
Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...
Bizcommunity.com on MSN21h
Key branding insights from the WEF, Davos 2025
Following its attendance at the World Economic Forum in Davos this January, Brand Finance explores some insights around ...
Harvard Business Review1d
The Power of Strategic Fit
Companies that don’t align the essential elements of their strategy won’t be able to create sufficient value for their firms ...
How This Company Turned A Superior Wine Into A Stronger Brand
Don Melchior winery went from an unknown Chilean brand to Wine Spectator's top wine, and its branding work is a master class ...