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Beyond The Story: 5 Tips For Strategic Storytelling
Saying “We just need a story” is like saying “We just need a logo.” It oversimplifies a brand strategy that, when done ...
The Punch on MSN14h
Strategies for building enduring business brand
Across industries, consumers are making purchasing decisions based not just on price or convenience, but on brand perception, JOSEPHINE OGUNDEJI writesIn an increasingly crowded marketplace, brands ...