We are excited to announce the prestigious Global Icon Award - 2025, the recognition aims to honour and reward business ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

When we say brand SEO, we’re not talking about alt-text on fancy logos or catchy keyword-rich taglines. Brand SEO is […] The post Elevating Newsroom Authority: 5 Brand SEO Tactics for Google’s AI Era ...

Stop wasting money on your logo. Learn what visual branding is—a strategic system for recognition and trust—honest advice for entrepreneurs.

International Brand Strategy: Build a Global Brand Developing an effective international brand strategy is crucial for companies looking to expand their reach into new markets abroad. With the right ...

For LoveShackFancy, it’s another step in a long, deliberate strategy: growing the brand’s cultural presence by partnering with names consumers already know and trust < ...

Developing A Review & Brand Strategy Across 10 Or 100s Google Business Profiles How to scale a practical strategy for managing reviews and brand presence that can apply to 10s of sites or hundreds ...

REJO, a global provider of heat-not-burn(HNB) solutions, proudly unveils its refreshed brand identity and strategic expansion into the European market, which is a meaningful milestone in its ...

How Walmart’s latest brand refresh reinforces bigger digital ambitions A new typeface, more vibrant colors and a larger emphasis on its spark logo are part of Walmart’s strategy of becoming a true ...

Arc’teryx’s brand awareness is relatively low, he adds, so DTC is the strategy to introduce the brand to consumers. Upping innovation At Arc’teryx, innovation takes time — in part because of its ...