We are excited to announce the prestigious Global Icon Award - 2025, the recognition aims to honour and reward business ...

Social media has created echo chambers where any misstep is magnified and authenticity is scrutinized under an unforgiving microscope. One poorly handled crisis can destroy decades of brand building ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

When we say brand SEO, we’re not talking about alt-text on fancy logos or catchy keyword-rich taglines. Brand SEO is […] The post Elevating Newsroom Authority: 5 Brand SEO Tactics for Google’s AI Era ...

CJ ENM unveils AI content strategy with debut of 'Cat Biggie,' a 100% AI-generated animation series, plus new proprietary production tools.

AI-powered search is redefining how consumers find, engage with and evaluate brands, making content quality and visibility more critical than ever.

Parachute Home shifts focus from brick-and-mortar by closing 19 stores and emphasizes ecommerce and retail partnerships.

The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author ...