WhatsApp officially enters the advertising arena, introducing paid Channel subscriptions and Promoted Channels to monetise ...

Shaping the future of brand experiences, AI applications in retail design are helping build interactions that redefine ...

Co-founder Dongjoon Lim tracks PAF’s journey to becoming a $5 million brand through an approach rooted in product design ...

Keonte Herrera, Sports Information Director for LSU Softball and LSU Volleyball was recognized with the 2025 Rising Star ...

The next time you recommend a product or service to someone in conversation on Reddit, it might turn into an advertisement ...

The digital space has become noisy. Brands are constantly pushing content, running ads, and flooding platforms, hoping t ...

Elevation is hard to get right — and many have failed in their pursuits of pushing upmarket. Here’s what’s working about ...

Creating specific promotions and branding efforts for your business can pay big dividends if they are part of a coordinated marketing effort that includes creating a unique selling benefit for a ...

Instamart, India's pioneering quick commerce platform, unveils a refreshed brand identity, marking its evolution from a Swiggy sub-brand to a standalone entity. The platform, now serving millions ...

Davenport, Abhijit Guha and Dhruv Grewal Of all a company’s functions, marketing has perhaps the most to gain from artificial intelligence. Marketing’s core activities are understanding ...