When it comes to branding in ... delivery method – blog post, white paper, podcast or interactive video. In fact, last year, according to a study by the Content Marketing Institute, 88% of ...

Tom Treanor is the CMO for Snipp Interactive, a leading Consumer Promotions, Shopper Marketing, Receipt Scan and Loyalty solutions provider. As inflation pulls at the seams of the average American ...

Hulu has launched a comprehensive new brand design and marketing campaign in a push to differentiate itself with consumers and advertisers amid the growing array of streaming service options.

Colm Murphy, global head of consumer brand marketing at Bloomberg Media, explained how the organisation is evolving its ...

Jim Stengel is a former global marketing officer of Procter & Gamble, the CEO of the Company, and a board member at BERA Brand Management. Cait Lamberton is the Alberto I. Duran President’s ...

NEW YORK, April 3, 2025 /PRNewswire/ -- At SXSW 2025, SoHo Experiential, SOON Future Studies, and The Taboo Group unveiled The Future of Brand Experience Design Report, offering a visionary look ...

The “multi-brand commercial initiative” offers consumers a £5 reward coupon when they spend £10 on selected P&G brands including Bold, Flash and Lenor. The FMCG manufacturer says that cross product ...

Sure, it sounds like a good deal for a fighter, but the promotion has failed to really take off like MMA fans were predicting. There are many reasons as to why Bellator's "brand" isn't as great as ...