"If we don't have trust, we have nothing," Newsweek's editor-in-chief told the audience at an event to honor BrandSpark's ...

Brand partnerships have become a cornerstone marketing strategy in the quick-service restaurant category, offering mutual ...

Muslims account for around 6.5% of the UK population, and their economic impact continues to grow. In 2019, they contributed ...

Elevation is hard to get right — and many have failed in their pursuits of pushing upmarket. Here’s what’s working about ...

We have you covered. Take inspiration from these ten brilliant content marketing examples on social media that perfectly blend creativity, strategy, and brand identity to create digital masterpieces.

As a result, it becomes: In this example, taking out organic ... effectiveness of a marketing campaign. Marketing campaigns may also seek to increase brand awareness, customer loyalty, and ...

In 2024, just 10% of departing CMOs stepped into CEO roles, and only 37% of Fortune 500 CEOs have marketing experience, according to research from advisory firm Spencer Stuart. Airbnb co-founder and ...

Company profitability relies on repeat business with existing clients and proves less expensive than marketing to attract new customers. Brand loyalty includes repeat purchases regardless of price.

As a B&B in the highly competitive historic Pittsburgh area, the Morning Glory Inn needed a way to attract more recreational and business travelers. Its Web site, the Yellow Pages, and direct mail ...

A portion of the capital will also be allocated to new product development and brand marketing. Founded by the Chona family — former owners of legacy ice cream brand Havmor — Hocco offers a mix of ...

Its latest venture, the Brand & Marketing Consulting Group, signals a deliberate pivot towards advisory services. The new unit aims to help clients navigate the business of brand marketing.