AI is coming for every part of the enterprise, and marketing is no exception. Meta reportedly intends to use AI to fully ...

The brand is looking to boost membership acquisition and loyalty amid stiffer competition and plans to open dozens of new ...

We're not just producing content and putting out a 50-page white paper,” said Alex Craddock, Citi’s chief marketing and ...

From documentaries that continue to resurface during culturally relevant moments to intellectual property partnerships that ...

Muslims account for around 6.5% of the UK population, and their economic impact continues to grow. In 2019, they contributed an estimated £31 billion to the UK economy, a figure that is rising ...

It’s about buying access to the fan passion that surrounds the property, and embedding that emotional equity into your own ...

Brands like Kraft Heinz and McDonald's are scrambling to avoid anti-American sentiment abroad and skirt tariff-induced boycotts.

GroupM's MD of content, entertainment & sports wants brands to invest more in a bottom-up approach to sports marketing, which ...

When physicians approach wellness innovation with strategic clarity and consumer empathy, they have the opportunity to touch ...

Branding as a business strategy isn’t anything new. However, most smaller businesses and startups can overlook the necessity ...