AI is coming for every part of the enterprise, and marketing is no exception. Meta reportedly intends to use AI to fully ...

The brand is looking to boost membership acquisition and loyalty amid stiffer competition and plans to open dozens of new ...

We're not just producing content and putting out a 50-page white paper,” said Alex Craddock, Citi’s chief marketing and ...

From documentaries that continue to resurface during culturally relevant moments to intellectual property partnerships that ...

In the run-up to Eid al-Adha – a major Muslim festival that celebrates the prophet Ibrahim's devotion and coincides with the ...

It’s about buying access to the fan passion that surrounds the property, and embedding that emotional equity into your own ...

GroupM's MD of content, entertainment & sports wants brands to invest more in a bottom-up approach to sports marketing, which ...

When physicians approach wellness innovation with strategic clarity and consumer empathy, they have the opportunity to touch ...

Branding as a business strategy isn’t anything new. However, most smaller businesses and startups can overlook the necessity ...

David Falk, who repped Michael Jordan and iconic coaches such as Mike Krzyzewski, thinks Fran Brown could have similar ...