AI is coming for every part of the enterprise, and marketing is no exception. Meta reportedly intends to use AI to fully ...

The brand is looking to boost membership acquisition and loyalty amid stiffer competition and plans to open dozens of new ...

From documentaries that continue to resurface during culturally relevant moments to intellectual property partnerships that ...

In the run-up to Eid al-Adha – a major Muslim festival that celebrates the prophet Ibrahim's devotion and coincides with the ...

At Drapers Social Summit today (5 June), panellists from Dr Martens, Fred Perry and Vervaunt shared their advice for ...

It’s about buying access to the fan passion that surrounds the property, and embedding that emotional equity into your own ...

GroupM's MD of content, entertainment & sports wants brands to invest more in a bottom-up approach to sports marketing, which ...

When physicians approach wellness innovation with strategic clarity and consumer empathy, they have the opportunity to touch ...

Real estate developer Avida Land Corp. is putting a lot of focus into expanding its South Luzon properties where it hopes to ...

David Falk, who repped Michael Jordan and iconic coaches such as Mike Krzyzewski, thinks Fran Brown could have similar ...

Topshop was an icon of the British high street. In its mid-noughties heyday, it didn’t just reflect culture. It created it.

Shaquille O'Neal reveals the main reason why Reebok stands a part from competitors such as Nike in the basketball sneaker ...