The consequences of an abbreviated or disregarded discovery can result in generic, forgettable brand messaging or messaging ...

Shopify talked with three founders to break down the anatomy of a successful brand collaboration, plus the benefits of ...

Here’s a marketing tip for companies on a tight budget: be provocative. That’s the strategy Zillow used in its early days in ...

NEW YORK (AP) — E.l.f. Beauty has acquired Hailey Bieber’s Rhode skincare brand in a $1 billion deal, the companies said. Bieber’s Rhode had $212 million in net sales in the 12 months that ended March ...

“We are excited by rhode’s ability to break beauty barriers, fully aligning with e.l.f. Beauty’s vision to create a different kind of company.” E.l.f. also owns beauty brand Well ...