The Kodak brand is far from what it once was, with its name licensed for a wide range of products well beyond cameras and ...

"I am a drugstore brand lover and always have been, even before drugstores became like little Sephoras," says Pilar DeMann, a ...

I'm long e.l.f.; its repeatable growth model, cultural relevance, and disciplined execution make it a compelling, albeit ...

For much of its 15-year history, supplement brand AG1 refused to sell through Amazon, preferring its own site. That changed ...

Private brands have seemingly climbed another rung on the ladder of credibility and are now sought-after brands that consumers trust.

Are these brands really making a return—or just recycling old formulas with new buzz? We rank the latest beauty launches to ...

XG, The Global Girl Group Taking the World by Storm Casio Computer Co., Ltd. announced that it has appointed the ...