Brand names for companies and products are sometimes ... unexpected angles often helps namers broaden their thinking. For example, when naming a new brand of long-lasting batteries, namers might ...

When it comes to saving money, opting for a store brand often comes with a cheaper price. For Amazon shoppers, the Amazon ...

Google, Taser, and Xerox are all examples of brand names that have become generic words for a type of product. The process is known as genericization, and in some cases, it can result in companies ...

For example, a 16 oz. package of Simply Nature Organic Penne Rigate can be as low as $1.09, compared to $2 or more for ...

From coffee to batteries to numerous types of alcohol, we've gathered some of the more notable examples, and present those name brands hiding behind Costco's popular Kirkland products.