GoodRx says that with the support of a healthcare team, a clear transition plan, and a few cost-saving tools, you can make ...

Names like idarucizumab, levetiracetam and ustekinumab may look like words from Greek or Norse mythology, but they're chosen ...

Virgin is one well-known master brand example. Master brand is a business term used to describe a specific encompassing brand name that serves as the main anchoring point for all underlying ...

Marshall Hargrave is a stock analyst and writer with 10+ years of experience covering stocks and markets, as well as analyzing and valuing companies. David Kindness is a Certified Public ...

When a brand chooses a word in one language, but it has a use in another. A name is chosen that is also a noun (e.g. the name of a town or city). Some examples include Finlandia, which is both a ...

A bold, confident name will be different than a comforting, warm one. For example, the brand name Titan conjures up images of strength and size. While in contrast, the brand name Snuggie evokes ...

The pharmacy brand redesigned its packaging so customers can understand the products at a glance. The look of the health and wellness products at CVS is about to get a little less prescriptive. The ...

“Having a brand name that is more simple ... This past year also included some high-profile examples of questionable branding decisions, the biggest lesson from which may be: don’t rebrand ...

A lot of these brand name differences are noted by the companies as being east and west of the Rocky Mountains. Examples include mayonnaise, ice cream, fast food and Girl Scout cookies.

Using primary and secondary fonts, colors, photography and other elements is key to creating campaigns that engage audiences and build awareness for the CU Boulder brand. The examples below illustrate ...

Lyft, Tumblr, and Reddit are some examples of 21st Century brand names. But do these names make the right impression? John Costello, assistant professor of marketing at Notre Dame’s Mendoza Coll ...