Costco offers deals on bulk groceries, home essentials and more. But exactly how much can you save? I did the math.

Every year, thousands of startups fight for unique names and domains. Your business name determines the way people perceive ...

Impersonating a well-known brand is an easy way for scammers to get people to click their malicious links. Here's what to ...

When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

With a name that makes you feel like part of an elite group ... but luckily there are many other ways to reward your customers while maintaining your brand’s value. For example, Moroccanoil allows ...

Uncover 10 private-label products that are repackaged name-brands, made in the same facilities, and save big without ...

Same product, different name... From Walkers and Lay's to Lynx and Axe, what names do you know these famous brands by?

Discover effective ways to come up with a great business name. Learn tips and strategies to create a unique, memorable brand identity for your small business.

Did you know that over 53% of all website traffic comes from organic search? Compare that to paid search, which only accounts ...

Louisville-based Yum! Brands has named Scott Mezvinsky as its new KFC CEO, effective March 1. Mezvinsky, 49, a 20-year veteran of the company, who currently serves as President of Taco Bell North ...

Louisville-based Yum! Brands has named Scott Mezvinsky as its new KFC CEO, effective March 1. Mezvinsky, 49, a 20-year veteran of the company, who currently serves as President of Taco Bell North ...

To complicate matters, some European brands (including Hasselblad ... These lenses include the letters IS in the name. Example: M.Zuiko 100-400mm F5.0-6.3 IS Nearly every K-mount digital SLR ...