You may feel a certain amount of brand loyalty when shopping at the grocery store, but going for big names might be a ...

At Costco, you probably have become accustomed to seeing in-house brands like Kirkland all over the store. That's because ...

We round up the coolest running brands of 2025, including stylish running clothing from Tracksmith, Satisfy, Soar, and other ...

Smart leaders create shareable brands and ideas by design, not luck, using visibility, emotion, and customer advocacy to ...

A wave of witty store names made the rounds on social media following a discourse on local brand pricing and naming trends on ...

2025 / Ricardo Defense today unveiled its new name and brand identity: Detroit Defense, marking a bold new chapter in the company's evolution as a modern, agile leader in defense innovation ...

As an example of a descriptive logo ... with cues such as a logo or distinctive color aiding consumers in remembering a brand name. Whether they're small businesses or huge corporations, or ...

Most established brand-name products operate in highly competitive markets, jockeying for market share with new and old rival products. Marketing departments employ various tactics to create and ...

As a B&B in the highly competitive historic Pittsburgh area, the Morning Glory Inn needed a way to attract more recreational and business travelers. Its Web site, the Yellow Pages, and direct mail ...

Canada's oldest retailer, Hudson's Bay is selling its brand name, iconic stripes motif and other trademarks to another nationally known name: Canadian Tire. The deal is worth $30 million and will ...

its coat of arms and other brand trademarks. The deal allows products under these names to be sold by Canadian Tire, which also owns SportChek, Party City, Mark’s and Pro Hockey Life ...