To understand how the Mayo Clinic became a superior healthcare brand, I talked with Leonard Berry, PhD, to understand their ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

"We've leaned heavily into it because trust is something that's in short supply these days, and we can fill that void," a ...

Celebrities frequently encounter trademark disputes when their names or brand elements overlap with existing trademarks.