A bold, confident name will be different than a comforting, warm one. For example, the brand name Titan conjures up images of strength and size. While in contrast, the brand name Snuggie evokes ...

“Having a brand name that is more simple ... This past year also included some high-profile examples of questionable branding decisions, the biggest lesson from which may be: don’t rebrand ...

Virgin is one well-known master brand example. Master brand is a business term used to describe a specific encompassing brand name that serves as the main anchoring point for all underlying ...

When a brand chooses a word in one language, but it has a use in another. A name is chosen that is also a noun (e.g. the name of a town or city). Some examples include Finlandia, which is both a ...

Marshall Hargrave is a stock analyst and writer with 10+ years of experience covering stocks and markets, as well as analyzing and valuing companies. David Kindness is a Certified Public ...

Lyft, Tumblr, and Reddit are some examples of 21st Century brand names. But do these names make the right impression? John Costello, assistant professor of marketing at Notre Dame’s Mendoza Coll ...

A lot of these brand name differences are noted by the companies as being east and west of the Rocky Mountains. Examples include mayonnaise, ice cream, fast food and Girl Scout cookies.