Brands are adapting fast. Across industries, businesses are moving from traditional influencer partnerships to more ...

Substack's $20 million creator fund is a clear signal that creator ownership and control are becoming the new standard. As platforms shift and algorithms change, creators are reclaiming their ...

Hailey Bieber's sale of Rhode to e.l.f. Cosmetics for $1 billion this week adds to a growing list of creator-founded brands ...

A brand name on its own can make you think. A sound on its own can make you feel. But when name and sonic signature are ...

By leaning into the term, the brand generated a new following with young people, and saw its TikTok community grow to 82,000 in six months. Create an audience loop. Social content is a continual ...

An endorsement from a relevant creator is going to drive more response with that creators’ audience, and the bigger the name, the more ... outreach with the right brand partners.

The new product is designed to facilitate better brand and creator collaborations. Beacons is revolutionizing affiliate and influencer marketing by delivering full transparency into conversion ...

Melissa and Mario Beauperthuy, the husband and wife team behind The Creator’s Nature Blend, a line of artisanal skincare products, began their journey with a shared passion for natural health and ...

Product resellers must decide what mix of brand name products and generic goods to provide. Consumers generally buy off-brands for price benefits. They buy brand names for a variety of reasons.