*Melissa and Mario Beauperthuy, the husband and wife team behind The Creator’s Nature Blend, a line of artisanal skincare products, began their journey with a shared passion for natural health ...

Your brand name might not mean much to anyone at first—except for you, as its creator—but with careful attention to the impact it has on your brand identity, it can come to mean everything you ...

GoodRx says that with the support of a healthcare team, a clear transition plan, and a few cost-saving tools, you can make the process of switching from a compounded GLP-1 to a brand-name GLP-1 ...

The emergence of creator brands such as Fenty by Rihanna and Skims by Kim Kardashian represents a seismic shift in the luxury brand landscape. These ventures, born from the powerful personal ...

Justin Moore is a brand-deal coach for creators. He shared his strategy to pitch brands as an influencer, and why each pitch should be unique.

Terms like "creator" and "influencer" are frequently used interchangeably, yet they represent distinct roles within the digital ecosystem.

For brands and advertisers, the new brand-facing interface Beacons for Brands allows marketers to build direct partnerships with the content creators that will drive the most impact.

After running for three seasons, Syfy’s Chucky spin-off show has been canceled, but creator Don Mancini doesn't seem too worried about it as he has the perfect response to the axe.

As a content creator, your brand is your livelihood. You work tirelessly to create engaging content, build your audience, and attract partnerships with brands. But amidst the creativity and hustle ...

Brand name constructions each offer unique ways to create strong brand identities, based on what best suits the brand’s promise and function. Differentiating a brand name is crucial for standing ...

Pearpop, the creator marketing company that enables brands to discover and activate creators for social media campaigns, today launched PAIR, its new ...

Name generators are a fast and efficient way to kick off a brand, especially for startups and solo founders. They can provide inspiration, but the real challenge is turning that raw idea into a ...