Prior to his entry, Flipkart was losing out on the exclusive launches of new mobile phone brands with Amazon gaining the upper hand. Krishnamurthy managed to bring back these brands into the ...

The message was simple: affordable, fresh vegetables. But the way it was delivered speaks volumes about the advertising ...

They can target these areas for q-commerce expansion. “Amazon’s brand recall is stronger in metro areas. Flipkart can pursue the Bharat story by targeting tier-2 cities. They can focus on ...