As with any first impression, the message your brand logo communicates must be clear and understandable. Here's how a business can marry their logo design with their business ideals to make ...

Whether you’re starting from scratch or going through a refresh, remember that your brand is not just a logo; it’s a living, breathing entity that, when nurtured, becomes the heartbeat of your ...

Typography is a brand’s visual tone of voice. Big names like McDonald’s, British Airways and easyJet have recently relied on ...

Walmart on Monday unveiled a new logo for the first time in nearly two decades, saying the redesign highlights its evolution while also serving as a nod to its past.

For over 140 years, Lyle’s Golden Syrup — a staple item in any British baker’s pantry — has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. But now, for ...

Over three years, Pentagram redesigned the studio's iconic logo and identity. Can a new brand bring it into the 21st century? It's one of the most recognizable logos in the industry.

When a Logo Doesn’t Risk It All: Meta’s Brand Is Designed for Unknown Worlds. The emblem for Facebook’s new parent company is built for the metaverse, even if it disappoints in the real world.