Microsoft Gaming CEO Phil Spencer talks about the state of Xbox after its recent changes, saying that the brand is 'evolving.

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the ...

Customer confidence is crucial in service industries. When customers feel secure and valued, their overall experience ...

# The Bahamas Technical and Vocational Institute (BTVI) has embarked on an institution-wide rebranding project, beginning with a brand photoshoot to include high quality visuals that communicate the ...

FIBA, basketball’s world governing body, and the FIBA Basketball World Cup Qatar 2027 Local Organising Committee unveiled ...

Dropbox's ambitious new brand guideline site demonstrates that there are creative opportunities to be found in even the most ...

The rebrand includes the formation of Lone Wolf's Proptech Advisory Board, which is made up of 28 real estate industry ...

To this, there have been three kinds of reactions—the alpha male renaissance, soft masculinity and neutrality. The first is ...

Visa Inc.'s diverse revenue streams, strong economic moat, and global reach make it a top choice for growth and stability.

A confusing corporate structure which was hampering investor relationships and leaving teams feeling isolated was key in ...

Line-up of new and updated models with new design identity and broad powertrain options will help manufacturer grow market ...

That's why it's critical to deliver a consistent brand experience across devices and platforms. One way to do this is by ...