Remember when celebrity endorsements meant awkward TV ads with stars clutching products they'd probably never use? Those days ...

Supermarket aisles are quite competitive areas. Stores really want to catch your eye there. Winning often depends on shelf ...

Examples of Corporate Health Care Branding. An effective health care branding strategy should connect with your audience or prospects on an emotional and personal level. The more educational and ...

Can media-company spinoffs of brands like CNN and CNBC be good for investors? Here’s what history tells us. Recent corporate media spinoffs have been a mixed bag, with many failing due to the ...

Machine Gun Kelly shared a rare glimpse of his and Megan Fox's newborn daughter while celebrating his new song Cliche on Instagram ...

Laura Modi’s company, Bobbie, is rooted in science and uses organic ingredients. Some of her fans aren’t happy that she’s willing to work with the Trump administration.

Once a branding strategy, pay transparency is here to stay Even though the verbiage might change, the necessity of pay transparency isn’t going away, a vice president at Salary.com said.

While there was no shortage of Eminem-focused responses, MGK's new 'Cliche' song did receive some praise from his fans. It also earned other responses, dropping boy-band jokes, calling him a ...

Hailey Bieber’s beauty brand rhode sold to budget makeup powerhouse e.l.f. Beauty for $1 billion on Wednesday.

Olympia Beer’s brand lives on as it survives lawsuit and becomes part of tariff actions between Canada-U.S. Meanwhile, Texas sees new craft variety.

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max back to HBO Max ...

The “Awesome Issues of Language” is a gift that keeps on giving (Letters, April 24). One of the worst offenders in my view is: “How do things taste so far?” Upon hearing it, I always ask ...