When you show up and share your story, everything shifts. Your day looks different. Your phone buzzes more. Your business ...

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the ...

Gail Hollander discussed the convergence of brand building and pop culture and how marketers should think about retail media, AI and other emerging tech.

Today's literary success stories are being written as much on social media feeds as they are on manuscript pages.

In a world where every brand aims to capture the cultural zeitgeist, few succeed in blending artistry, authenticity, and ...

When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

Andrew Scott, MD and founder of Purplex Marketing, shares his thoughts on how businesses within the construction industry can make their business stand ...

In a fast-paced digital landscape, brands must go beyond offering great products or services—they need to create a connection ...

An experiential retail strategy aims to enhance the perception of the brand in the customers’ minds. Consider the example of ...