When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

Today's literary success stories are being written as much on social media feeds as they are on manuscript pages.

The company is among the Top 5 gainers in Brand Strength Index with its highest ever brand strength score so far ...

What about this? It's hard to imagine many other brands building a full-frame fixed lens camera, especially one with a lens that works so nicely in manual focus mode. But its lens was designed by ...

Entering a beauty retailer's doors marks a rite of passage for many emerging brands getting their start via budding social media followings or their own direct-to-consumer (DTC) channels. Retail ...

The good news is that building a personal brand has never been confined to social media. Timeless strategies like public ...

The serum candles are made based on the concept of traditional warm oil treatments, explains Jogani, Founder and CEO, Mevyl ...

The brand focuses on regional growth, global design trends, and targeted marketing strategies to enhance its footprint in the ...

Off Season is a sports apparel brand designed for fans who want both quality and style When Kristin Juszczyk met Emma Grede ...

Lamborghini sees continuation cars as "rewriting history" and it's not interested despite some serious profit potential ...

The LA-based designer is in Paris to premiere the latest runway episode of his brand’s alluring evocation of Hollywood ...