ETBrandEquity returns with the 7th edition of its flagship Brand World Summit on July 4, engaging the leading marketers and ...

Marketing: In India's dynamic market, brands must embody the 'Ashwagaja' mindset, blending agility with enduring wisdom.

Among the first was Apple’s acquisition of Beats Electronics, a headphones and streaming business co-founded by Dr Dre, a ...

Tragedy struck in the early hours of Thursday, July 3, 2025, when a three-storey building collapsed in Lagos Island, leaving ...

To build long-term loyalty and relevance, brands must evolve with their customers and stay aligned with their expectations.

“Mission-driven” has become a buzzword. Every brand wants to have a purpose. But for mission to matter strategically, it has to do more than decorate your packaging or animate your social feed.

The family business has shifted towards international licensing agreements and cryptocurrency, all but abandoning development ...

As Uganda's business and consumer landscape continues to evolve, building strong brand equity has become essential for long-term success. With growing competition across industries, brands must go ...

The company said the vibrant colors, neon lights and pickleball court all support a "fun-loving culture," said Chief People ...

Since the company's launch in 2022, Object 1 has grown at a staggering pace, completing over 15 distinctive projects ...

They came for the drama, but stayed for the dollars. Here are the Housewives who turned a moment on Bravo into lasting wealth ...

PPF remains a popular long-term investment due to its tax-free returns and government backing. The returns, though moderate, ...