Nomenclature brand architecture . The third type of brand architecture focuses on the names that your company uses. Often, a company's brand names proliferate over time, and the need arises to ...

Our guest author says good brand architecture is guided by the needs of consumers. Brand architecture is important for every business, whether a startup or an established one. Because, in a way ...

A brand architecture can include emotional benefits, functional benefits, physical benefits, product attributes, occasion appropriateness, user imagery and a variety of other intangibles. The ...

Getting brand architecture right: 3 models. There are three key brand architecture models: the branded house, the house of brands, and a hybrid of the first two.

Defining Brand Architecture Aligned With Your Strategy. There are times to be brand-first, especially at the top of the sales funnel. The 95/5 rule, created by Professor John Dawes at the ...

At its core, brand architecture organises a company's offerings and how it presents itself to the world. There are three main types of brand architecture: Branded House, House of Brands, and ...

Beirut, Lebanon – ZOD, a leading provider of comprehensive safety and security solutions, today announced the launch of a new ...

RGP has launched new digital properties to align with its new brand architecture, including refreshed visual identity and positioning across RGP.com, MeetVeracity.com, OnDemandByRGP.com, and ...

ALG Vacations (ALGV) has introduced a refreshed brand architecture and visual identity across its portfolio of brands. | The new visual identity is intended to enhance clarity for travel advisors ...

As a start-up ourselves, helping to shape their brand architecture after a decade of immense growth has been exciting,” added Jacqueline Witts, Neighbourhood Strategy’s founder and chief ...

"As a start-up ourselves, helping to shape their brand architecture after a decade of immense growth has been exciting," Witts said. “Not only is the platform disarmingly easy, ...