Brand Management - How well does your company define its different brands to customers? Brand architecture can help you build more effective brands, allowing customers to better understand your ...

Our guest author says good brand architecture is guided by the needs of consumers. Brand architecture is important for every business, whether a startup or an established one. Because, in a way ...

Beirut, Lebanon – ZOD, a leading provider of comprehensive safety and security solutions, today announced the launch of a new ...

A rigorous brand architecture is how brands like Google remain instantly recognizable / Ryan Ancill via Unsplash A big marker of brand success is recognition. When customers can pick out any of ...

Defining Brand Architecture Aligned With Your Strategy There are times to be brand-first, especially at the top of the sales funnel.

Marketers use brand architectures as the basis for brand positioning and as a means of bringing the brand to life via advertising, packaging, promotion and so forth. (Brand positioning is, in effect, ...

Creating a brand that people love and connect with is much like building a house. Just as a house's architecture determines its structure, style, and personality, brand architecture shapes the way ...

Suggests a practical approach to brand architecture, which can be a valuable tool to help grow a brand and business, and has benefits for both the company and consumer.

RGP today revealed a new brand identity and brand architecture to create clarity around the company’s enhanced value proposition.

Neighbourhood Strategy has been selected by Canva to lead its global brand architecture strategy. The announcement comes as Canva continues to ramp up its efforts to engage with large ...