Celebrating 25 years in business, Alphabet has seen a lot of change in the brand marketing world – and most of it has been ...

Welcome to Brand of the Day, where we pick the brand making headlines and explain what you need to know about why it's in the news. Google's new parent company Alphabet is our brand of the day. Co ...

Alphabet must still include the spirit of Google’s brand values within the new company and concede less to the financial markets if it is to succeed. I, for one, hope it does.

Alphabet is meant to be a collection of companies, with Google as its largest subsidiary,... Google gives itself a brand-new name: Alphabet SF Gate Logo Hearst Newspapers Logo ...

Having one dominant brand, like Google, tends to stifle different approaches and organisational sub-cultures. Alphabet’s new structure will allow Google to do things in a Google way and the other ...

As usually happens when a company announces a rebrand, or an entirely new brand name, lots of people have immediately reacted to Google's creation of its new parent company "Alphabet" by ...

Ryan McQueeney takes a deep dive into the latest earnings results from Alphabet Inc. (GOOGL). It was another remarkable quarter for Alphabet, and Ryan argues that the report showed Google's ...

Google's new parent company Alphabet is our brand of the day. Co-founder Larry Page announced via a blog yesterday evening that the firm is to be absorbed by Alphabet, with Chrome OS and Android ...