Despite what some major apparel chains might have you believe (I’m looking at you, Victoria’s Secret), not all of us fall neatly on a scale of 32A – 34D when it comes to our bra size.

In addition to wearing the wrong size, most bra wearers don't "swoop and scoop ... and retailers continue to stock a limited scale of sizes. With few options for extended sizing, customers ...

For many people, bra shopping falls somewhere on the emotional scale between flat-out disappointing ... find the right bra (or even the right bra size!), you’re not going to get one that ...

Karsen Murray says she feels like a boob after discovering she’s been wearing the wrong bra size her whole life. The 31-year-old was fitted for a bra for the first time in her 30s — and was ...

GOING to be fitted for a bra could be a thing of the past thanks to a new app. Underwear brand Curvy Kate claims that its new chatbot is able to correctly guess ladies' bust size with a simple photo.