The Boston Marathon is not just another marathon and its logo should stand on its on and not serve as an advertising item.” — Jack S., Mashpee “I liked the old and I like the new.

The Bruins unveiled the new logo on Monday in a video and photos posted to social media. The rebrand shows both a yellow B on black spokes for home uniforms and a black B on yellow spokes for road ...

To celebrate Global Running Day, the Boston Athletic Association unveiled a new logo for the Boston Marathon. We want to know if you like it.

They unveiled a retooled logo on June 23 and teased about a possible change to their jersey for the 2025-26 NHL season. The following day, Stanley Cup-winning captain Zdeno Chara and former No. 1 ...

Bruins trade Taylor Hall to Chicago 00:28. BOSTON -- The Boston Bruins unveiled what they're calling a "new identity" for their upcoming 100th season in the National Hockey League.

Boston, one of the 2026 World Cup host cities, unveiled its official branding for the games on Thursday, May 18, 2023. ... and Boston Mayor Michelle Wu (seventh from left) gather in front of Boston's ...

I read, with alarm, Jon Chesto’s front-page article on corporate logos being allowed on Boston towers (“Signing up for the skyline,” Nov. 3). I dread the day when I am crossing the ...

BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

As part of its successful attempt to win the United States Olympic Committee bid to host the 2024 Olympics, Boston has gotten itself a new logo. It’s clean, inoffensive, and not much to write ...

Boston's new look was first revealed by the Boston Globe, which notes that its inspiration dates back more than 50 years ago.. Created in-house, the logo, which is known as the “Lucky Alternate ...