PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Everywhere I go on the internet, an AI assistant is faithfully waiting in the wings, trying to make my life easier. So, I decide to stop resisting. For one week at least, I give up my Luddite ...

Siddharth Bindra, managing director of Rangriti fashion store, informs that “from voguish and contemporary fusion wear to ...

Looking for a carpet brand that will add style and elegance to your home? Here are a few we're keeping an eye on this year ...

Are your walls looking a little boring and needing a makeover? Maybe you’re looking for a way to spruce things up without the hassle of wallpaper, and it’s okay—you’re not alone. There are plenty of ...

With its free-spirited vibe, boho decor has been a longtime favorite for those who crave creativity, comfort, and a touch of the unexpected in their homes. With its relaxed, laissez-faire DNA ...

Images courtesy of the brands. “Don’t you think ‘boho chic’ sounds annoying?” Sienna Miller asked The Guardian in a recent interview. Miller has repeatedly objected to being the poster ...

Here’s a breakdown of Holi-friendly accessories and how to style them like a pro. Holi, the time to revel in bright colours, ...

When you’re down or defeated and feel like nothing could turn your day around, don’t underestimate the power of a good quote about strength to get you through. The thought of reading a few as ...

The heavily faded beige and blue tones create a boho vibe, perfect for many different spaces. An Albion oriental rug has a Persian-inspired design that’s unique and timeless. Choose from green ...