Red Tree Beverages, a firewalled subsidiary of The Coca-Cola Company, has launched its latest products: Minute Maid Spiked ...

With the energy drink market thoroughly saturated, Celsius is turning to an entirely ... including Fruit Punch, Blue Razz, Strawberry Watermelon, Arctic Cherry, and Lemon Lime.

Celsius Holdings (CELH), once a niche fitness energy drink maker, is staging a caffeinated comeback. After a year of extreme ...

Rather than smelling like chemicals, their drinks are all natural with zero calories, zero sugar, caffeine-free, and thermogenic fat-burning properties. Celsius even performed clinical studies to ...

Celsius's acquisition of Alani Nu creates a powerhouse company that could dominate the 'better-for-you' energy drink category. In the FMCG industry, there is a concept called the 'Illusion of Choice'.