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The gesture is thought to be one of the biggest of its kind at a single football match. Sela organised for 6,000 Newcastle fans to be given a scarf before the FA Cup win at Sunderland last season.
It could be the fact that the World Cup is mere months away (ENG-ER-LAND!), or maybe it's because wear-it-proud slogans and logomania have reigned supreme over the past few seasons, but it seems ...
EXCLUSIVE BY CRAIG HOPE: Newcastle supporters will arrive at Wembley on Sunday to find 32,000 black-and-white scarves waiting in their seats.