The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

Luxury fashion houses are falling out of favour with younger consumers, as the rise of “quiet luxury” turns consumers off ...

The Terre Haute-based Rex are adding to their brand with the addition of a T-Rex logo for their merchandise. General manager Bruce Rosselli said originally when the Indiana State University Foundation ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

If there were ever a time to abandon your heritage and go ostentatiously “woke” with your corporate branding it was almost certainly not November 2024, the month Donald Trump was re-elected to the ...

It’s not enough to buy the sponsorship. You need to build a campaign around it, plan how you’ll extend it and measure the full impact. For those who get it right, the returns can far exceed a logo on ...

There are strange, ironic and sometimes obvious origins of the 32 NFL team names, from frontier icons and bird metaphors to ...

Batman, Wonder Woman, Green Lantern, and Harley Quinn get new DC logos following the release of James Gunn's Superman movie.

If you’re at all tapped into the fragrance zeitgeist, you’ll have heard of DedCool. The Los Angeles-based brand ...

Soccer superstar Lionel Messi is teaming up with the drinkware brand Stanley to release a new collection of drinkware ...

“I love the space of geometric shapes,” Ms. Christen said, surveying the body of work at her feet. “When I think of toe ...