Big Hit Entertainment, home to K-pop groups BTS and TXT, will rebrand as HYBE going forward. Here's what fans need to know about the rebrand.

Big Hit Entertainment, the company managing global superstars BTS, is officially changing its name to HYBE. Through a video presentation streamed live via YouTube on Friday, the company announced that ...

Big Hit Entertainment, which manages superstar K-pop boy band BTS, says its name change, to HYBE, symbolises a shift away from top-down thinking to a more creative working culture.

South Korea’s entertainment powerhouse Big Hit Entertainment, home to global K-pop sensation BTS, is set to start on a new journey under the name, Hybe. The company on Friday released the “New ...

Big Hit Entertainment held a presentation on YouTube to explain the new brand name.

The entertainment company that brought the world the teen idol K-pop sensation BTS has announced a major rebranding. Formerly known as Big Hit Entertainment, the company will now be known as HYBE ...

Big Hit Entertainment, the agency of K-pop megastars BTS, is set to rebrand itself as HYBE in a bid to expand the scope of their operations.

SEOUL, Feb. 17, 2021 /PRNewswire/ -- Big Hit Entertainment (Big Hit) and Universal Music Group (UMG) today announced an expanded strategic partnership that will see the two companies work closely ...

Universal Music Group and YG Entertainment have invested in a joint venture between Big Hit and Kiswe to expand a livestreaming service.

On Jan. 27, Big Hit Entertainment invested in YG Plus, a subsidiary of YG Entertainment. Naver also invested in Big Hit's subsidiary beNX.

Big Hit Entertainment, the South Korean company behind mega-star group BTS, has invested 70 billion won in one of its biggest competitors, YG Entertainment.

Big Hit will be joining forces with its affiliate beNX as they invest an initial 30 billion won and then another 40 billion won, in YG PLUS.