The world of breakfast cereal is a lawless desert of chaos, with flavors, mascots, and ideas that rarely feel cut from the same cloth. In the 1970s, it was even more untethered; themes ranged from ...

Dry breakfast cereal has always been marketing-driven. In the 1930s, Mickey Mouse was recruited to endorse Post products; Cap’n Crunch was created to appeal to kids who hated soggy cereal.

The cereal giant "expects macroeconomic uncertainty to continue to impact consumers in the fourth quarter." General Mills also lowered its fiscal 2025 outlook for sales and earnings. General Mills ...

M&S has launched a brand-new range of minimally processed cereals, including a one-ingredient box of cornflakes. Each product in the Only… Ingredients range contains no more than six ingredients ...

A Merseyside cereal factory could be closed down with more than 300 jobs at risk. Cereal Partners UK and Ireland is the maker of Nestlé' cereals such as Cheerios, Shreddies and Nesquik and ...

Thinking of switching up your usual bowl of cereal to something healthier? We asked three expert nutritionists to delve into which cereals are the healthiest and why, and to come up with the ...

In a survey by Statista, 43 percent, 41 percent and 34 percent said they had consumed these cereals in the past 12 months, making them the most popular in the country. While the survey didn't ...