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Led by hydroxyapatite, which is the primary natural mineral of tooth enamel and bone, this toothpaste restores the foundation of tooth enamel. Add in sodium fluoride to prevent cavities and decay, and ...

If you’re ready to mix things up or address concerns like yellowness, bad breath ... looking for low-key maintenance, Colgate's Total Whitening Gel Toothpaste is your newest, brightest bestie.

During an exclusive visit to Colgate’s labs, I spoke to members of the brand’s research and development team to learn how they created the new toothpaste, toothbrush and mouthwash, and ...

Colgate ® PerioGard SF Gum Care + Enamel Rebuild is a daily toothpaste that fights the bacteria ... satisfaction and product excellence. The Best New Product Award 2025 (BNPA), presented by ...