Although most people can adequately assess their goals, many skip an equally critical step – evaluating Plan B (your best alternative to a negotiated agreement).

Best Alternative to a Negotiated Agreement is a well-known concept, coming out of the work of the Harvard Negotiation Project and immortalized in the 1981 book Getting to Yes.It means what you ...

We'll learn about something called BATNA, or best alternative to a negotiated agreement, which can tell you when to stand firm and when to walk away.

And exploring all alternatives to make sure you get the desired outcome is key. A Best Alternative to a Negotiated Agreement or BATNA is your contingency plan to protect you from accepting an ...

Why It’s Worth Reading: The book challenges a lot of the common conceptions about negotiating, including the famous win-win bromides and the “BATNA” (Best Alternative to a Negotiated ...

BATNA stands for Best Alternative to a Negotiated Agreement. In a sense, it is your fallback position in the event the current negotiation does not succeed in achieving its objectives. A fascinating ...

Part of that analysis is to map out the best alternative to a negotiated agreement (BATNA) for both sides. A negotiating team needs to know what its alternatives are if it decides to walk away ...

Although Washington should keep working to bridge the divide with Riyadh, the United States also needs to begin planning for a scenario in which it is unable to reach an acceptable nuclear cooperation ...

So, you’re ready to negotiate with your VC, and you know this will be a zero-sum game.