Focus group usually refer to a group of usually 10 or fewer individuals. ... Online Focus Groups and their Benefits; Fortune: One Easy and Cost-Effective Way to Get Inside Your Customers' Heads; ...

The are a number of key benefits to conducting marketing research. ... Focus groups usually cost about $6,000 for an eight-person group, according to market research company CSR.

One key benefit of focus groups, I was told several times while reporting this article, is that they expose designers and marketers to the relevant context of real people’s lives.

In the focus groups, a number of mothers spoke about the sometimes complicated piecing-together of benefits that must be done to secure income during a maternity leave. Some participants, particularly ...

Focus groups won’t give rise to innovative ideas, maintains Continuum’s Gianfranco Zaccai. But they can help refine the core concept when used at the right moment in the design process.

Employee focus groups only work if they produce results. Finally, remember the goal of any employee feedback is to enhance what is working and to produce meaningful change for what is not.