The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention ...

But in this theory, the environment plays a large part in learning. We model the behavior of the people around us, especially if we find these models similar to ourselves or if we want to emulate ...

"In theory, we have lost the same amount of money ($10) in both scenarios, so our response should be the same for both questions. However, according to the mental accounting model, we tend to ...

Researchers at the University of Massachusetts Amherst have quantified the impacts of a constellation of social factors on ...

Modern portfolio theory is a prescriptive theoretical model that shows what asset class mix would produce the greatest expected return for a given risk level. Behavioral finance instead focuses on ...

“The ‘let them’ theory is really about power and control,” Robbins said. “You use it anytime you feel frustrated, stressed ...

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Shortly after OpenAI released o1, its first “reasoning” AI model ... behavior — or even acknowledged it. So what might be going on? Well, AI experts aren’t sure. But they have a few theories.

Researchers from Google and Stanford have created accurate AI replicas of more than 1,000 people. When you purchase through ...

The Hodgkin-Huxley (H-H) theory of the action potential ... by adding more parameters. The H-H model thus compactly captured the essence of the behavior. Finally, perhaps their most important ...

Integrated behavioral health (IBH), which combines behavioral health and primary care, improves patient outcomes and experience. A study published in The Annals of Family Medicine evaluated whether a ...