No, anyone can become an Amazon seller as a sole proprietor. Sellers might want to start a limited liability company (LLC) to protect their personal assets from lawsuits, but it’s not a requirement.

No, anyone can become an Amazon seller as a sole proprietor. Sellers might want to start a limited liability company (LLC) to protect their personal assets from lawsuits, but it’s not a requirement.

Amazon is testing a new feature on its e-commerce marketplace that spotlights seller ratings in product search results. We came across the new “seller rating” feature while browsing for ...