Beauty Brands Are Investing In the WNBA and NWSL not only because it's profitable but because of it's viewership.

The beauty industry is officially betting on sports. Some may try to chalk this up to the Taylor Swift effect, but that doesn’t give women—and their varied, multifaceted interests—enough credit.

A handful of Minnesotan NHL players showed up at Da Beauty League's second game night on Wednesday at Braemer Arena. KSTP ...

The contrasting worlds of beauty and sport are now more aligned than ever with huge brands investing in big collaborations. Here, a writer discusses why.

My guess? With pioneering beauty brands like Covergirl, Sephora, Essie, and Fenty leading the way, gender and pay equality in sports will soon follow.

Sports. A global phenomenon that unites billions in shared passion, excitement, and unwavering support for their favorite teams and athletes. The thrill of victory, the agony of defeat, the ...

The beauty industry also is leveraging women’s visibility in sports to spike sales, especially in the face of sales slowdown predictions.

When it comes to race preparation, beauty is playing an increasingly significant role for a new generation of runners.

For Yinka, she is adamant that outdated notions of black beauty shouldn’t be a barrier to entry for women who want to do sport, and yet the incident revealed they are.

Most presented the sport’s duality—pure, remarkable athleticism balanced by the poetry of choice. What Brown later called “the beautifulness of skateboarding,” more or less.