Beauty Brands Are Investing In the WNBA and NWSL not only because it's profitable but because of it's viewership.

The beauty industry is officially betting on sports. Some may try to chalk this up to the Taylor Swift effect, but that doesn’t give women—and their varied, multifaceted interests—enough credit.

For women in the world of sports, it's not enough to simply build a career, and achieve between the lines. It also means having your looks, your body, your femininity, dissected far too frequently.

Essence Beauty joined the beauty talk with top athletes moderated by Girls United to discuss the beauty in sports on the BeautyCon™ stage.

With the regular WNBA season starting tomorrow, May 16, I can only hope that more beauty brands will test the waters of this new type of sponsorship, since it's clear that women in any sport can ...

It wasn’t too long ago the closest the beauty industry got to the world of sport was in recreating a gentle ‘post gym flush’ on skin at fashion week.Here, the makeup artist would explain the ...

Olympians and world champions reveal how they overcame body shamers while conquering their sport Decades of being ridiculed by body-shamers won't shake this once-in-a-lifetime athlete. Not even ...

We don't talk about the beauty of sports. But it's time, because there's no other way to talk about what Stephen Curry is doing. He plays the game of basketball beautifully.

"We can define for ourselves what beauty means," the Paralympic Chef de Mission tells PEOPLE Courtesy L’Oréal Paris Her accomplishments are quite impressive: softball star, record-setting ...